Google Scholar: https://scholar.google.com.hk/citations?user=imkQzB0AAAAJ&hl=en&oi=ao
Journal articles published recently (selected)
- Chan, H., Zeng, K. J., & Yang, M. X. (2022). Review platforms as prosumer communities: Theory, practices, and implications. European Journal of Marketing, forthcoming. https://doi.org/10.1108/EJM-10-2021-0819 (ABS-3)
- Zeng, K. J., Yu, I. Y., Yang, M. X., & Chan, H. (2022). Communication strategies for multi-tier loyalty programs: The role of progress framing. Tourism Management, forthcoming. (equal authorship) https://doi.org/10.1016/j.tourman.2021.104460 (ABS-4)
- Yu, I. Y., Liu, C. Q., Yang, M.X., & Zeng, K. J. (2022). Looking-forward or looking-back: Feedback strategies in tier-based hotel loyalty programs. International Journal of Hospitality Management, forthcoming. https://doi.org/10.1016/j.ijhm.2022.103164 (ABS-3)
- Chan, H., Yang, M. X., & Zeng, K. J. (2022). Bolstering ratings and reviews systems on multi-sided platforms: A co-creation perspective. Journal of Business Research, 139, 208-217. (equal authorship) (ABS-3)
- Yang, M. X., Zeng, K. J. Chan, H., & Yu, I. Y. (2021). Managing loyalty program communications in the digital era: Does culture matter? Journal of Retailing and Consumer Services, forthcoming. https://doi.org/10.1016/j.jretconser.2021.102476 (ABS-2)
- Yang, M. X., Yu, I. Y., Chan, H., & Zeng, K. J. (2020). Retain or upgrade: The progress-framing effect in hierarchical loyalty programs. International Journal of Hospitality Management, forthcoming. https://doi.org/10.1016/j.ijhm.2020.102562 (ABS-3)
- Yang, M.X., Tang, X., Cheung, M.L., & Zhang, Y. (2020). An institutional perspective on consumers' environmental awareness and pro‐environmental behavioral intention: Evidence from 39 countries. Business Strategy and the Environment, 30(1), 566-575. (ABS-3)
Conference proceedings (selected)
- Yu, I. Y., Zeng, K. J., Yang, M. X., & Liu, C.Q. (2021). Framing progress as the completed or the remaining: Feedback strategies for maintaining tier status in hierarchical loyalty programs. The 27th Asia Pacific Tourism Association (APTA) Annual Conference. [peer review] *One of the two best conference papers
- Yu, I. Y., Huang, L., & Yang, M.X. (2020). Multiple social identities increase tolerance of unethical behaviors. Advances in Consumer Research. [peer review]
- Yang, M. X., Chan, H., & Zeng, J. (2018). Feedback framing in loyalty programs: A cross-cultural investigation. The Global Marketing Conference. [peer review]
- Yang, M. X., Zeng, J., Chan, H., & Yu, Y. (2017). The communication strategy in rewards program innovation: Reward pursuit sustainability from a regulatory fit perspective. The Summer American Marketing Association (AMA) Conference. [peer review]
- Chan, H., Yang, M. X., Yu, Y., & Fock, H. (2016). Consumer motivations for pursuing loyalty program rewards: A cross-cultural perspective. The Australian & New Zealand Marketing Academy Conference. [peer review] *Best paper award (International Marketing Track)
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