- Chan, F.F.Y. (2022). Hong Kong millennials’ perceptions and preferences on joint promotion partners. Asia Pacific Business Review, 28(3), pp.410-430.
- Tong, S.C. and Chan, F.F.Y. (2022). Revisiting trust in the digital era: The interplay of online trust and online dialogic communication from the practitioners’ perspective. Journal of Communication Management, 26(3), pp.271-293.
- Chan, F.F.Y. (2022). Consumer recall and recognition of co-appearing brands in TV media: The moderating roles of product congruity and brand familiarity. Journal of Advertising Research, 62(1), pp.18-34.
- Chan, F.F.Y. and Lowe, B. (2021). Humor in product placement: Its impact on brand perceptions. European Journal of Marketing, 55(3), pp.649-670.
- Chan, F.F.Y. (2020). The effectiveness of integrating Facebook in marketing communications learning and teaching. Journal of Interactive Learning Research, 31(3), pp.219-237.
- Chan, F.F.Y. (2020). Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude. Journal of Business Research, 120, pp.31-41.
- Chan, F.F.Y. (2020). Mapping between placement strategies and placed product attributes in television programs. Journal of Marketing Communications, 26(7), pp.780-798.
- Wong, E.Y.C., Chan, F.F.Y., and So, S. (2020). Consumer perceptions on product carbon footprints and carbon labels of beverage merchandise in Hong Kong. Journal of Cleaner Production, 242(1), [Equal authorship]
- Song, S., Chan, F.F.Y. and Wu, Y. (2020). The interaction effect of placement characteristics and emotional experiences on consumers’ brand recognition. Asia Pacific Journal of Marketing and Logistics, 32(6), pp.1269-1285.
- Tong, S.C. and Chan, F.F.Y. (2020). Exploring market-oriented relations in the digital era: A study of public relations and marketing practitioners in Hong Kong. Journal of Communication Management, 24(1), pp.65-82.
- Chan, F.F.Y. (2019). The perceived effectiveness of overt versus covert promotions. Journal of Product and Brand Management, 29(3), pp.321-334.
- Chan, F.F.Y. and Lowe, B. (2018). Product placement practices in prime-time television programs in Hong Kong. International Journal of Advertising, 37(6), pp.984-1009.
- Chan, F.F.Y., Lowe, B. and Petrovici, D. (2017). Young adults’ perceptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong. Journal of Marketing Communications, 23(3), pp.311-328.
- Chan, F.F.Y. (2017). An overview of the indicators of advertising performance. In K. Chan (Ed.), Social Issues of Advertising, City University of Hong Kong Press, Hong Kong, pp.1-20.
- Chan, F.F.Y. (2017). Branded contents: Public attitudes and regulation. In K. Chan (Ed.), Social Issues of Advertising, City University of Hong Kong Press, Hong Kong, pp.51-68.
- Chan, F.F.Y., Chan, S. and Tang, F. (2016). The effect of perceived advertising effort on brand perception: Implication for retailers in Hong Kong. The International Review of Retail, Distribution and Consumer Research, 27(1), pp.78-93.
- Chan, F.F.Y., Lowe, B. and Petrovici, D. (2016). Processing of product placements and brand persuasiveness. Marketing Intelligence and Planning, 34(3), pp.355-375.
- Chan, F.F.Y., Petrovici, D. and Lowe, B. (2016). Antecedents of product placement effectiveness across cultures. International Marketing Review, 33(1), pp.5-24.
- Chan, F.F.Y. (2016). An exploratory content analysis of product placement in top grossing films. Journal of Promotion Management, 22(1), pp.107-121.
- Chan, F.F.Y. (2015). A critical realist and multimethodology framework for product placement research. Journal of Promotion Management, 21(3), pp.279-295.
- Lowe, B., Chan, F. F.Y. and Yeow, P. (2014). Price promotions and their effect upon reference prices. Journal of Product and Brand Management, 23(4/5), pp.349-361.
- Chan, F.F.Y. (2014). Reflections on teaching and research: Two inseparable components in higher education. Teachers and Teaching: Theory and Practice, 20(5), pp.755-763.
- Chan, F.F.Y. (2012). Product placement and its effectiveness: A systematic review and propositions for future research. The Marketing Review, 22(1), pp.39-60.
- Chan, F.F.Y. (2011). Selling through entertaining: The effect of humour in television advertising in Hong Kong. Journal of Marketing Communications, 17(5), pp.319-336.
- Chan, F.F.Y. (2011). The use of humor in television advertising in Hong Kong. Humor: International Journal of Humor, 24(1), pp.43-61.
- Guo, S., To, Y.M., Huang, Y. and Chan, F.F.Y. (2010). The meaning of distance in news: Hong Kong media’s differential treatment of local vs. non-local events. Mass Communication Research, 104, pp.195-235. [In Chinese]
- Huang, Y., Guo, S., To, Y.M. and Chan, F.F.Y. (2010). Measuring news content and press performance: The case of Hong Kong. Communication and Society, 12, pp. 147-174. [In Chinese]
- Chan, K. and Chan, F.F.Y. (2008). Children’s television programs in China: A discourse of success and modernity. In Wu, D. (Ed.) The Discourses of Greater China, Hong Kong University Press, Hong Kong, pp.113-128.
- Chan, F.F.Y., Chan, K. and Chan, J. (2006). Social communication and advertising indicators. In K. Chan (Ed.), Advertising and Hong Kong Society. Hong Kong: Chinese University Press, pp.1-21.
- Chan, K. and Chan, F.F.Y. (2005). Information content of television advertising in China: An update. Asian Journal of Communication, 15(1), pp.1-15.
- Xia, W., Chan, K. and Chan, F.F.Y. (2004). Consumer behaviour reflected in a Chinese TV cartoon series: The big head son and the small head dad.Xin Wen Yu Chuan Bo Yan Jiu (Journalism and Communication Research), 11(2), pp.21-26, 95. [In Chinese]
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- Chan, K., McNeal, J. and Chan, F.F.Y. (2002). Children’s response to television advertising in China. International Journal of Advertising and Marketing to Children [now Young Consumers], 4(1), pp.43-53.
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