• SHSS

    • Dr SONG Zhaoxun, Howard （宋昭勛博士）
    BA (Sichuan College of Education)
    MA (Sichuan Academy of Social Sciences)
    PhD (Hong Kong Baptist University)

    Associate Professor
    Programme Director MA-SC of Programme
    School of Communication

    電話 : (852) 3963 5104
    電郵 :
    howardsong@hsu.edu.hk


    Dr Song possesses both full-time and part-time teaching experience in universities in Mainland China and Hong Kong. He has had a good record of academic publication in journalism and communication. He had taught at Shue Yan University before he was appointed as Associate Professor of School of Communication at Hang Seng Management College.


    Research InterestsSelected PublicationsConference Proceedings and PresentationsResearch GrantsProfessional Service
    TopResearch Interests
    • Corporate Communication
    • Nonverbal Communication
    • Journalism Education
    • Online journalism
    TopSelected Publications

    ..........Books..........

    • 宋昭勛，吳靜，趙應春：《財經領跑人：香港財經新聞記者訪談錄》，香港: 中華書局， 2017年。
    • 宋昭勛，黃仲鳴：《深度報導寫作導引》，香港: 大文出版社，2010年。
    • 宋昭勛: 《非言語傳播學》(新版), 全國新聞傳播學教程系列。 上海：復旦大學出版社, 2008年。
    • 宋昭勛:《非言語傳播學概論》， 成都：天地出版社， 1999年。
    • Song Z.X. (2007). Rhetorical Visions of Chinese Organizational Heroes. Southwest University of Finance & Economics Press.

    .........Journal Papers and Articles..........

    • Song, Z. X., Wu, J.,& Chan, O. Y. (2024). Acculturative Stress and Coping Strategies: A Comparative Study of Hong Kong Drifters and Northward Drifters in the Guangdong-Hong Kong-Macao Greater Bay Area. Psychology, 15, 696-719. https://doi.org/10.4236/psych.2024.155043
    • Song, Z. (2024) WeChat as Social Connection Enabler for Hong Kong Drifters during the Pandemic: A Positive Technology Perspective. Advances in Journalism and Communication, 12, 231-245. doi: 10.4236/ajc.2024.122012
    • Wu, J., Chan, W.W.L., Song, Z., Song, X. (2023). Exploring Students’ Adoption of Virtual Reality in Journalism Practice Education: An UTAUT Perspective. In: TSO, A.W.B., CHAN, W.W.L., NG, S.K.K., BAI, T.S., LO, N.P.K. (eds) Critical Reflections on ICT and Education. Educational Communications and Technology Yearbook. Springer, Singapore. https://doi.org/10.1007/978-981-99-7559-4_3
    • Song, Z. , Wu, J. , Hu, H. and Song, X. (2023) Political Polarization and Relationship Dissolution on Social Media among Hong Kong Students during the Anti-Extradition Bill Movement. Advances in Journalism and Communication, 11, 116-135. doi: 10.4236/ajc.2023.112009
    • Song, Z.X., Siu, Y.T. and Cheung, K.-W. (2023) Critical Reflections on the Deconvergence of Information and Communications Technology. Intelligent Information Management, 15, 243-258. https://doi.org/10.4236/iim.2023.154012
    • Song, Z.X., Wu, J., Hu, H.L. (2022). Communication Noise in E-learning During the Pandemic and How to Reduce It: Perspectives from University Students and Teachers. In Digital Communication and Learning. Educational Communications and Technology Yearbook (pp.279-296), Singapore: Springer.
    • S. H. Tso, W. K. Lin1, Y. T. Siu, Z. X. Song, and C. Y. Chang (2022). Exploring the “Inoculated Spiral of Silence” Effect on the Formation of Public Opinion about Controversial Issues in Hong Kong. Advances in Journalism and Communication. Vol.10 No.4.
    • Song, Z.X., Wu, J., Hu, H.L. (2022). Education Transformation for Hong Kong Cross-boundary Students During the Pandemic and Beyond: A Planned Behavior Perspective. In The Post-pandemic Landscape of Education and Beyond: Innovation and Transformation (pp.182-195), Singapore: Springer.
    • Song, Z. X., and Wu, J., (2017). The Practice and Characteristics of Online Business Journalism in Hong Kong. Journal of Asian Studies, 74, 143-154.
    • Song, Z.X., Cheung, M.F., Prud’Homme, S. (2017). Theoretical Frameworks and Research Methods in the Study of MOOC/e-Learning Behaviors: A Theoretical and Empirical Review. In New Ecology for Education (pp. 47-65). Springer, Singapore.
    • Song Z.X. (2016). Rethinking the History and Defining Characteristics of Online Journalism. Journal of Communication and Education.3(1), 17-26.
    • Song Z.X. (2015). Rhetorical Vision of a Chinese Corporate Hero: A Fantasy Theme Analysis, International Journal of Arts and Science, 08(04), 205–214.
    • Song Z.X. & Shan D.D. (2014). Communication Difficulties and Accommodation Strategies of the Mainland Chinese Students in Hong Kong. In Current Communication Difficulties (pp. 85-103). Columbus, Ohio: Zip Publishing. ISBN-10: 6061142269.
    • Song Z.X. & Chen L. (2007). A Qualitative Study of Organizational hero stories in two Chinese companies. Volume 30 of the International and Intercultural Communication Annual (pp. 259-289). Washington, D. C.: National Communication Association
    • Song Z.X. et. al. (2007). A Preliminary Study of Collaborative News Online: The Case of Chinese Wikinews. Media Digest, Issue 3.
    • Song Z.X. (2006). Enhancing Intercultural Communication by Storytelling. In Du Suiqing (Ed.): Intercultural Communication: Exploration and Practice. Xi’an Jiaotong University Press.
    • Song Z.X. (2005). Contemporary Chinese Organizational Culture in Hero Storytelling: A Rhetorical Analysis. In C. Gustafsson, A. Rehn & D. Skold (Ed.), Excess & Organization (pp. 267-286), Stockholm: The Royal Institute of Technology.
    • 宋昭勛、吳靜、胡欣立：《香港學生反修例運動中網絡關係解體的實證調查》載《傳媒透視》2021年1月號。
    • 宋昭勛：《特首選舉中跟風新聞》載《特首選戰-傳媒-民意》天地圖書出版社，2017。
    • 宋昭勛，吳靜，趙應春：《移動互聯網時代的財經新聞教育——以新聞與傳播學士學位課程為例》，載《現代傳播體系建設: 融合與秩序》論文選集, 2015。
    • 宋昭勛：《美國廣播產業的現狀、理念及啟示》，載《聲屏世界》，2015年第2期。
    • 宋昭勛（與黃鸝合作）：《中央電視臺英語新聞頻道定位解析》載《傳媒透視》2012年8月號。
    • 宋昭勛，張美鳳：《美國財經新聞發展及教育培訓模式》，載《國際新聞界》，2012年第7期。
    • 宋昭勛：《香港數碼娛樂業的獨特優勢及發展經驗》載《傳媒透視》2010年9月號。
    • 宋昭勛 《網絡語言非言語特徵淺說》入選《數位傳播語境下兩岸三地新聞文化探討論文選》,陳湘記圖書有限公司，香港，2009年8月。
    • 宋昭勛：《釐清「網絡欺凌」的真正涵義》載《傳媒透視》2009年6月號。
    • 宋昭勛：《香港澳門的文化創意工業》收錄於《2009中國娛樂與創意產業發展報告》，中國傳媒報告雜誌社，杭州，2009年5月。
    • 宋昭勛：《網絡新聞學之歷史與定義》載《國際新聞界》2007年第3期，該論文後被收入南京大學《中國網絡傳播研究》 （總）第一卷第一輯（2007）。
    • 宋昭勛：《香港媒體中的市民新聞學》載《傳媒透視》2007年11月號。
    • 宋昭勛：《「倒扁運動」中的政治宣傳技巧》載《傳媒透視》2006年12月號。
    • 宋昭勛：《媒體融合 : 新聞傳播業界和學界所面臨的挑戰 》載《傳媒透視》2006年9月號。
    • 宋昭勛：《新聞傳播學中Convergence一詞溯源及內涵》載《現代傳播》 2006年第1期；該文隨後收錄於中國人民大學《新聞與傳播》2006年06期。
    • 宋昭勛：《政治廣告：激起媒體千層浪》載《傳媒透視》2006年4月號。
    • 宋昭勛：《一部極其珍貴的文革實錄——評陳煥仁先生〈紅衛兵日記〉》載《社會科學研究》2006年2期。
    • 宋昭勛：《從南亞海嘯報道看市民新聞學的崛起》載《傳媒透視》2005年4月號。
    • 宋昭勛：《領匯事件的網絡論戰及其特點》載《傳媒透視》2005年2月號。
    • 宋昭勛：《取向：言商兼重議政》載《紫荊》（香港）2003年第12期：香港傳媒專題。
    • 宋昭勛：《“烽火照夜屍縱橫”—戰爭新聞中的抒情》載《傳媒透視》（香港）2003年6月號。
    • 宋昭勛：《影響訊息類型與環境：中國雇員作為遵從獲取對象之研究》（合作）載《中國傳媒報告》2003年第4期。
    • 宋昭勛：《通過幾個關鍵字勾勒國際新聞傳播理論研究的概貌》載《湖南大眾傳媒職業技術學院學報 》 2003年第3卷。
    • 宋昭勛：《全球化下中國國際新聞傳播對策思考》載《傳媒透視》2003年1月號。
    • 宋昭勛：《電子媒體視覺非言語傳播的三種形式》載《聲屏世界》2001年第12期。
    • 宋昭勛：《試論客觀報導的片面性及其對策》載《新聞之友》2001年第1期。
    • 宋昭勛：《論大眾傳播中非言語傳播的重要性》載《社會科學研究》2000年6月。
    • 宋昭勛：《略論非言語信息採訪》載《當代傳播》1999年第3期。
    • 宋昭勛：《試論語言外延擴展及其對傳播理論建構的意義——兼評“非語言傳播”稱謂不科學性》載《社會科學研究》1999年6月。
    • 宋昭勛：《漫談電子傳媒的音響語言》載《新聞之友》1999年第2期。
    • 宋昭勛：《傳播學理論研究和譯介中Communication 一詞的誤譯、誤解及誤用》載《國際新聞界》1998年第5-6期。
    • 宋昭勛：《從環航7.17空難報導看美國CNN對突發性事件的播報特色》載《國際新聞界》1998年第4期。
    • 宋昭勛：《把哲學應用於新聞學》載《國際新聞界》1998年第1期。
    • 宋昭勛：《一門新興學科：媒介教育》載《廣西大學學報》（哲社版）1998年2期。
    • 宋昭勛：《應重視非言語傳播研究》載《新聞之友》1998年第1期。
    TopConference Proceedings and Presentations
    • Wu J., Song Z.X. & Chan O.Y. (2024 June). Teaching or being taught? Utilizing ChatGPT to develop students’ AI literacy in news reporting training. IAMCR, Christchurch, New Zealand.
    • Song Z.X. (2023 May). Acculturation Strategies and Co-cultural Communication Practices of Hong Kong Drifters. The Asian Conference on Cultural Studies (ACCS2023), Tokyo, Japan.
    • Song Z.X. (2023 Dec.). The Evolution and Distinctive Traits of Hong Kong’s Business Journalism. International Conference on Social Science and Humanities - (ICSSH-23), Vantaa, Finland.
    • Song Z.X. (2022 June). Education Transformation for Hong Kong Cross-boundary Students During the Pandemic and Beyond: A Planned Behaviour Perspective. HKAECT International Conference, Hong Kong University, Hong Kong.
    • Song Z.X. (2021 June). Communication Noise in E-learning During the Pandemic and How to Reduce It: Perspectives from University Students and Teachers. HKAECT International Conference, Hong Kong University, Hong Kong.
    • Song Z.X. (2021 Dec.). One Country, Two Cultures: How Berry’s Model of Acculturation is Developed to Study the Stress and Coping Strategies of Mainlanders in Hong Kong. International Conference on Management, Economics & Social Science (online), Calgary, Canada.
    • Wu J. & Song Z.X. (2020 May). A Promoting Tool for Gender Equality in China? A Mixed-Methods Study on the Gender Representation on Douyin. IAMCR 2020, Online.
    • Song Z.X. (2019 April). The Core Competencies for Business Journalists: Perspectives from Media Professionals. Paper presented at the 2nd International Conference on The Importance of Research in Science, Education and Technology. Kuala Lumpur, Malaysia.
    • Song Z.X. (2019 Aug). A Sociocultural Semiotic Study of Visual Communication: A Case Study of Economist Cover Illustration. Symposium on Cultural and Communication Semiotics, Guilin, China.
    • Song Z.X. (2018 Dec.). Politics in Sports: A Framing Analysis of News Commentaries on the Booing of China's National Anthem by Hong Kong Football Fans. The 13th China Sport Science Society Conference, Nanjing, China.
    • Song Z.X. (2018 Oct.). Public Communication of Public Health Scandals in Post-Truth Era: A Case Study of the Changsheng Vaccine Incident in China. Academic Forum on Public Communication in the Era of Artificial Intelligence, Chengdu, China.
    • Song Z.X. (2017 June). Integrated Co-cultural Communication Accommodation Strategies. Paper presented at the 38th International Academic Conference, Prague.
    • Song Z. X. (2017 June). Curriculum Design of Undergraduate Programmes in Business and Economic Journalism: A comparative Study. Paper presented at Canada International Conference on Education, University of Toronto Mississauga, Canada.
    • Song, Z.X., Cheung, M.F. & Prud’Homme, S. (2017). Theoretical Frameworks and Research Methods in the Study of MOOC/e-Learning Behaviors: A Theoretical and Empirical Review. Paper presented at HKAECT-AECT 2017 Summer International Research Symposium, June 15 to June 17, University of Hong Kong.
    • Song, Z.X., Wu, J., Chiu, Y.C. (2017). Business Journalism Education in the Internet Age: A Case Study. Paper presented at HKAECT-AECT 2017 Summer International Research Symposium, June 15 to June 17, University of Hong Kong.
    • Song Z. X. (2016 July). Journalistic Practice of Reporting Polls as News in the Print Media in Hong Kong. Paper presented at European Conference on Social Sciences. Brighton, U.K.
    • Song Z. X. (2016). The Structure of Knowledge That Business Journalists Should Possess: The Practitioner's Perspective. Paper presented at the Asian Conference on Education & International Development, the Art Center, Kobe, Japan.
    • Song Z. X. (2015 May). Rhetorical Vision of a Chinese Corporate Hero: A Fantasy Theme Analysis. Paper presented at the International Conference for Academic Disciplines, Harvard University, Boston, USA.
    • Song Z. X (2014 July). From the Newsroom to the Classroom: A Methodological Exploration. Paper presented at the International Conference for Academic Disciplines, Ca' Foscari University, Venice, Italy.
    • Song Z. X. (2013, May). Rethinking the History and Defining Characteristics of Online Journalism. Paper to be presented at the 11th Annual International Conference on Communication and Mass Media, Athens, Greece.
    • Song Z.X. et al. (2006, December). A Preliminary Study of Collaborative News Online: The Case of Chinese Wikinews. Paper presented at International Conference of Digital Communication and Social Transformation, HKBU.
    • Song Z.X. (2005, July). Contemporary Chinese Organizational Culture in Hero Storytelling: A Rhetorical Analysis. Paper presented at the SCOS Conference in Stockholm, Sweden, The paper has been included in the conference proceedings entitled Excess & Organization.
    • Song Z.X. (2004, November). Organizational hero storytelling in two Chinese companies: A fantasy theme analysis. Paper presented at Organizational Communication Division Paper Session, NCA 2004 Convention, Chicago, USA.
    • Song Z.X. (2003, May). Fantasy theme analysis of organizational culture: rationale and procedures. Paper presented at the section of organizational symbolism, the 36th Communication Week, Ohio University, USA.
    • 宋昭勛，吳靜，趙應春：《香港財經新聞教育模式及其課程設置特色》，2015 中國傳播論壇，重慶，2015年11月。
    • 宋昭勛：《財經新聞深度報導的類型及特點》，第二屆兩岸三地財經新聞及企業傳播教育發展研討會，香港：香港恒生管理學院傳播學院，2014年11月。
    • 宋昭勛：《美國廣播事業的發展趨勢、理念及其啓示》，中央人民廣播電臺華夏之聲、香港之聲舉辦機遇與挑戰—探究廣播發展新理念研討會。深圳，2013年4月。
    • 宋昭勛：《新聞傳媒在危急管理中的作用》，杭州文廣集團文广大讲堂专题讲座， 杭州，2013年3月。
    • 宋昭勛，張美鳳：《美國財經新聞發展及教育培訓模式》，兩岸三地財經新聞傳播教育發展研討會，香港：香港恒生管理學院傳播學院，2012年5月。
    • 宋昭勛：《深度報道的操作性分類及其特點》, 臺灣輔仁大學兩岸四地新聞傳播研討會, 2010年11月。
    • 宋昭勛：《網絡語言的非言語特徵淺説》，數位傳播語境下兩岸三地新聞文化探討，香港，2008年9月。
    • 宋昭勛：《香港媒體中的市民新聞學》, 兩岸三地媒介環境的變化及其發展學術研討會,香港, 2007年10月。
    • 宋昭勛：《媒體融合：新聞業界面臨的挑戰》, 浙江省廣電集團高級研修班, 杭州, 2007年8月。
    • 宋昭勛：《網絡新聞學之歷史與定義》，中國網絡傳播學年會，香港，2006年12月。
    • 宋昭勛：《海外新聞傳播教育與人才培養對我們的啟示》，粵港澳新聞傳媒人才培養研討會， 暨南大學，2006年11月。
    • 宋昭勛：《新聞傳播學中Convergence一詞溯源及內涵》， 新世紀中文傳播研討會論文, 香港，2005年10月。
    • 宋昭勛：《組織文化的幻想主題分析：理論架構與分析步驟》，中國傳播學論壇國際學術研討會，上海，2004年1月，該論文獲中國傳播學論壇優秀論文獎。
    TopResearch Grants
    • Song Z.X. (2023). Hong Kong Research Grants Council Competitive Research Funding Schemes, Government of Hong Kong Special Administrative Region: Business News Treasures in the Vanishing Old Newspapers in Hong Kong: The History, Characteristics, and Social Impact (Project Reference No.: UGC/FDS14/H03/22; HK$641,800)
    • Song Z.X. (2021). Hong Kong Research Grants Council Competitive Research Funding Schemes, Government of Hong Kong Special Administrative Region: Acculturative Stress, Coping Strategies, and Social Support: A Cross-cultural Comparative Study of "Hong Kong Drifters" and "Northward Drifters" in the Guangdong-Hong Kong-Macao Greater Bay Area (Project Reference No.: UGC/FDS14/H09/20; HK$590,165)
    • Song Z.X. (2020). Public Policy Research (PPR) Funding Scheme, Chief Executive's Policy Unit: The Political Polarization and Relationship Dissolution on Social Media: An Evidence-based Study on Political Unfriending Among Hong Kong Students During the Anti-Extradition Bill Movement (Project Reference No.: SR2020.B12 .003; HK$370,300)
    • Song Z.X. (2014): Hong Kong Research Grants Council Competitive Research Funding Schemes, Government of Hong Kong Special Administrative Region, HK$340,400: “From the Newsroom to the Classroom: Bridging the Gap between Business Journalism Practice and Education in Hong Kong.” (Project Reference No.: UGC/FDS14/H11/14)
    • Song Z.X. (2013). From the Newsroom to the Classroom: Bushiness Journalism Practice and Education in Hong Kong. A research grant of HK$10,000 from Research and Scholarly Activity Committee, HSMC. (Chief Investigator).
    • Song Z.X. (2010). Guideline for In-depth reporting. A research grant of HK$16,000 from Research Committee, HKSYU. (Chief Investigator).
    TopProfessional Service
    • Track Chair and Session Chair for international conferences, such as the HKAECT-AECT 2017 Summer International Research Symposium at the University of Hong Kong.
    • Reviewer for esteemed academic journals, including the Asian Journal of Communication, Journal of Telematics and Informatics, Journal of Communication and Education, and Asian Journal of Business Ethics.
    • Serving on the editorial board of academic journals like the Journal of Communication and Education in Hong Kong.
    • Acting as an external examiner for both BA and AD programs in local universities.
    • Connection with media industries, such as being a Panel of Judges member for the Campus Newspaper Award by China Daily since 2012.