Dr. Terence Li received his Doctor of Philosophy in Management from The Hong Kong Polytechnic University. Prior to joining academia, he provided business consultancy and business training services to companies in various industries. Dr. Li has more than 25 years of teaching experience at the tertiary level and has supervised dissertation students in the area of marketing in various Master’s programs. Having been served as the Subject Specialist (Retail and Marketing) of Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ, formerly HKCAA) for almost 15 years, he provides professional advice for the Accreditation exercises on academic and vocational programs based on the Qualifications Framework. Currently he is teaching Global Marketing and Brand Management at the Department of Marketing at The Hang Seng University of Hong Kong.