• Teaching & Learning

    • Dr Li King King （李景景博士）
    Ph.D. Economics, Hong Kong University of Science and Technology
    BBA. Business Economics, City University of Hong Kong
    General Course, London School of Economics and Political Science
    (Sponsored by Hong Kong Bank One Year Exchange Scholarship)

    Associate Professor
    Department of Economics and Finance

    Tel : 3963 5092
    Email :
    kkli@hsu.edu.hk


    Dr Li King King (李景景) (Ph.D. Econ, HKUST) is an experimental economist. His research interests are in Experimental Economics, Behavioral Economics, and Behavioral Finance. Before joining The Hang Seng University of Hong Kong, he was on the faculty of Shenzhen University, City University of Hong Kong, Shanghai University of Finance and Economics, and postdoc at Max Planck Institute of Economics in Germany. He is the first to use Experimental Economics to study memory recall biases (Li, 2013, Experimental Economics), preference for randomization (Li, 2011, Journal of Risk and Uncertainty), and the effect of language on decision making (Li, 2017, Journal of Economic Psychology). His research has also investigated the crowding out effect in the labor market (Hossian and Li, 2014, Management Science). Li is an Associate Editor of the Journal of Economic Behavior and Organization, and a member of the Editorial Board of the Journal of Behavioral and Experimental Economics, Frontiers in Behavioral Economics, and Applied Psychology: An International Review. Professor Li’s recent research topics include neutrality of money, investor behavior, and field experiments related to environmental protection and labor market discrimination. Personal website: likklab.com

    Research InterestsTeaching InterestsIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)Working papersResearch Grants and AwardsTeaching Related Awards
    TopResearch Interests
    Experimental Economics, Behavioral Economics, Behavioral Finance, with Focus on Public Policy Related Issues such as Environmental Issues, Gender Discrimination in the Labor Market, Fintech, AI and Business Ethics.
    TopTeaching Interests
    Courses in Economics and Finance including Experimental Economics and Behavioral Finance.
    TopIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
    • King King Li and Kang Rong (2024), “A Two-step Guessing Game”, Theory and Decision, Vol. 97, 89-108.
    • King King Li and Ying-yi Hong (2023), “Confidence in China’s political system was linked to perception of Covid infection risk, Covid health threat, and attitudes toward dynamic Zero-Covid policy,” Judgment and Decision Making, Vol. 18:e36 1–13
    • King King Li and Bo Huang (2023), “Covid-19 outbreak, ambiguity aversion, and macroeconomic expectations,” China Economic Quarterly International, Volume 3, Issue 2, 144-154.
    • King King Li and Kang Rong (2023), “Real-life Investor's Memory Recall Bias: Theory and Field Experiment,” Journal of Behavioral and Experimental Finance, Vol. 37, March 2023, 100760. Lead Article.
    • King King Li, Ying-yi Hong, Bo Huang, Tony Tam (2022), “Social Preferences Before and After the COVID-19 Pandemic in China,” Judgment and Decision Making, Vol. 17, No. 6, pp. 1313-1333.
    • King King Li (2022), “Memory Recall Bias of Overconfident and Underconfident Individuals after Feedback,” Games, 13(3), 41. Special Issue on Economics of Motivated Beliefs.
    • Vikas Kakkar and King King Li (2022), “Cash or Card? Impression Management and Restaurant Tipping Behavior,” Journal of Behavioral and Experimental Economics, 101837.
    • King King Li and Kang Rong (2020), “The Gambling Effect of Final-Offer Arbitration in Bargaining,” Economic Theory, 69, 475–496.
    • Ying-yi Hong, King King Li, Bo Huang, and Tony Tam (2019), “Real-time PM2.5 air pollution and social preferences: a large-scale behavioural game study using mobile apps in mainland China,” The Lancet Planetary Health, 3: S15.
    • Li Li, King King Li, and Jian Li (2019), “Private but not social information validity modulates social conformity bias,” Human Brain Mapping, Vol. 40, Issue 8, 2271-2555.
    • King King Li and Kang Rong (2018), “Choices in the 11-20 Game: The Role of Risk Aversion,” Games, 9(3), 53.
    • King King Li (2017), “How Does Language Affect Decision-making in Social Interactions and Decision Biases?” Journal of Economic Psychology, Vol. 61, 15-28.
    • King King Li and Toru Suzuki (2016), “Jury Voting without Objective Probability,” Social Choice and Welfare, 46(2), 389-406.
    • Tanjim Hossain and King King Li (2014), “Crowding Out in the Labor Market: A Prosocial Setting is Necessary,” Management Science, 60(5), 1148-1160.
    • King King Li (2013), “Asymmetric Memory Recall of Positive and Negative Events in Social Interactions,” Experimental Economics, Vol. 16, Issue 3, 248-262.
    • King King Li (2011), “Preference towards Control in Risk Taking: Control, No Control, or Randomize?” Journal of Risk and Uncertainty, Vol. 43, No. 1, 39-63.
    • Soo Hong Chew, King King Li, Robin Chark, and Songfa Zhong (2008), “Source Preference and Ambiguity Aversion: Models and Evidence from Behavioral and Neuroimaging Experiments,” in Daniel Houser and Kevin McCabe (eds.), Advances in Health Economics and Health Services Research, Vol. 20, Neuroeconomics, 179-210.
    TopWorking papers
    TopResearch Grants and Awards
    • PI, National Natural Science Foundation of China 中國自然科學基金面上項目2019, To Go Electric or Burn Coal: A Field Experiment 用電還是燒煤取暖？關於清潔取暖行為的實地實驗研究, RMB480,000
    • PI, 年轻人的借贷行为研究Financial Decision-Making of Young People, RMB360,000 (Sponsored by WeBank 微眾銀行)
    • PI, HK Research Grants Council GRF Grant 2017, Helping People to Reduce Energy Consumption: An Experimental Study, Project No. 11502117, HK$340,982
    • PI, HK Research Grants Council ECS Grant 2015, Can Risk Attitudes in the Lab Predict Actual Portfolio Choice?, Project No. 21501915, HK$575,610
    • PI, CityU Strategic Research Grant 2016, An Experimental Investigation on Stock Price Volatility Control Mechanisms, Project No. 7004768, HK$100,000
    • PI, CityU Startup Grant 2015, Measuring Ambiguity Aversion, Project No. 7200470, HK$299,800
    • Co-PI, HK Research Grants Council GRF Grant 2014, Nominal Rigidity and Coordination: An Experimental Investigation, Project No. 16505014, HK$614,111
    • CityUHK Teaching Start-Up Grant (to Support Discovery-Based Learning (teaching of Experimental Economics), HK$100,000
    TopTeaching Related Awards
    • 深圳大學2023屆百篇優秀本科畢業論文指導教師 Advisor of Shenzhen University Outstanding Undergraduate Thesis 2023
    • 深圳大學2022屆百篇優秀本科畢業論文指導教師 Advisor of Shenzhen University Outstanding Undergraduate Thesis 2022