Mr YU Ho Lam, Paul (余浩霖先生)
MSSc in Advertising (The Chinese University of Hong Kong)
BSc (Hons) in Chemistry (The University of Hong Kong)
Part-time Lecturer
School of Communication
Email :
paulyu@hsu.edu.hk
Paul Yu has worked for some of the top creative agencies in Hong Kong - including DDB, Leo Burnett, BBDO and DDB. Paul's work was highly awarded in both creative and effectiveness award shows, including the well-known Grand Kam Fan, Grand Effies, Cannes Lions, Spikes, One Show and London International. It is a proof of Paul's remarkable ability and maturity to deliver creative yet effective advertising campaigns.
Some of his best-known campaigns include McDonald’s “Big Mac Karaoke”, “Toy Museum”, “I’m Amazing 2” & “Jack the Dipper HKTV Hi-Jack”; Vitasoy “Stand by me”; Vita Milk Tea “HK Slang”; Mannings “Care-Christmas”.
With child-like curiosity and bravery, Paul took a baby step towards a new chapter in his advertising career – founded a boutique advertising agency HAPPICORNER, providing a new model of happy advertising and creative solutions.
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