Journal Papers
- Yu, I. Y., Liu C.Q., Yang, M. X., & Zeng, K. J. (2022). Looking-forward or looking-back: Feedback strategies in tier-based hotel loyalty programs. International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2022.103164 (SSCI Journal)
- Yu, I. Y., Yang, M. X., Fan, D. X., & Zeng, K. J. (2022). Can travelling abroad experiences trigger tourist misbehaviours? The role of moral relativism. Current Issues in Tourism. https://doi.org/10.1080/13683500.2022.2122784 (SSCI Journal)
- Yu, I. Y., Yang, M. X., & Chan, H. (2022). Promoting sustainable human resource management by reducing recruitment discrimination: A cross-cultural perspective. Sustainable Development. https://doi.org/10.1002/sd.2245 (SSCI Journal)
- Zeng, K. J., Yu, I. Y., Yang, M. X., & Chan, H. (2022). Communication strategies for multi-tier loyalty programs: The role of progress framing. Tourism Management. (equal authorship) https://doi.org/10.1016/j.tourman.2021.104460 (SSCI Journal)
- Liao, J., Chen, K., Qi, J., Li, J. & Yu, I.Y. (2022). Creating immersive and parasocial live shopping experience for viewers: the role of streamers’ interactional communication style. Journal of Research in Interactive Marketing. https://doi.org/10.1108/JRIM-04-2021-0114 (SSCI Journal)
- Li, J., Irina, Y. Y., Yang, M. X., & Chen, S. (2022). How needs for belongingness and justice influence social identity and performances: Evidence from the hospitality industry. Journal of Hospitality and Tourism Management, 50, 366-374. (SSCI Journal)
- Yu, I. Y., Wan, L. C., & Yi, X. S. (2021). Managerial Response to negative online reviews in the service industry: A tactic-based and culture-based model. Journal of Global Marketing, 34(3), 238-248.
- Feng, W.T., Yu, I. Y., Yang, M. X., & Yi, M.J. (2021). How being envied shape tourists’ relationships with luxury brands: The dual process of pride and anxiety. Tourism Management. https://doi.org/10.1016/j.tourman.2021.104344 (SSCI Journal)
- Yang, M. X., Zeng, K. J., Chan, H., & Yu, I. Y. (2021). Managing loyalty program communications in the digital era: Does culture matter? Journal of Retailing and Consumer Services. (equal authorship) https://doi.org/10.1016/j.jretconser.2021.102476 (SSCI Journal)
- Yang, M. X., Yu, I. Y., Chan, H., & Zeng, K. J. (2020). Retain or upgrade: The progress-framing effect in hierarchical loyalty programs. International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2020.102562 (SSCI Journal)
- Yang, M. X., Chan, H., Yu, I. Y., & Fock, H. (2019). Consumer motivation for reward pursuit: A culture-based and progress-based model of loyalty program effectiveness. Journal of Global Marketing, 32(4), 255-268.
- Feng, W.T., Yang, M. X., Yu, I. Y., & Tu, R.T. (2020). When positive reviews on social networking sites backfire: The role of social comparison and malicious envy. Journal of Hospitality Marketing & Management, 30(1), 120-138. (SSCI Journal)
- Yang, M. X., Li, J., Yu, I. Y., Zeng, K. J., & Sun, J. M. (2019). Environmentally sustainable or economically sustainable? The effect of Chinese manufacturing firms' corporate sustainable strategy on their green performances. Business Strategy and the Environment, 28 (6), 989– 997. (SSCI Journal)
Conference Proceedings (selected)
- Yu, I. Y., Zeng, K. J., Yang, M. X., & Liu, C.Q. (2021). Framing progress as the completed or the remaining: Feedback strategies for maintaining tier status in hierarchical loyalty programs. The 27th Asia Pacific Tourism Association (APTA) Annual Conference. [peer review] *One of the two best conference papers
- Yu, I. Y., & Wan, L. C. (2021), How broad foreign tour experiences increase deviant tourist behavior. The 27th Asia Pacific Tourism Association (APTA) Annual Conference. [peer review] *One of the five best paper candidates
- Y Yu, I., Huang, L., & X Yang, M. (2020). Multiple social identities increase tolerance of unethical behaviors. ACR North American Advances. [peer review]
- Feng, W., Y Yu, I., & X Yang, M. (2020). When social media word-of-mouth catches envious eyes: How feelings of being envied influence self-brand connection. ACR North American Advances. [peer review]
- Yu, Y., Chan, H., Zeng, J., & Yang, M. X. (2017). Does associational activity reduce recruitment discrimination against immigrants: A cross-cultural analysis. The Academy of International Business (Southeast Asia Chapter) Conference. [peer review]
- Yang, M. X., Zeng, J., Chan, H., & Yu, Y. (2017). The Communication Strategy in Rewards Program Innovation: Reward Pursuit Sustainability from a Regulatory Fit Perspective. The Summer American Marketing Association (AMA) Conference. [peer review]
- Chan, H., Yang, X., Yu, Y., & Fock, H., (2016). Consumer motivations for pursuing loyalty program rewards: A cross-cultural perspective, Competitive Paper presented at the Australian & New Zealand Marketing Academy Conference. [peer review] *The best conference paper (international marketing track)
Book Chapter & newspaper article
- Yu, Y., & Yang, X., Junzi enterprises survey-real estate industry, Book Chapter, p. 165-169., Book name: 真·君子商贏之道, Publisher: 明報出版社，March, 2018, In Chinese.
- Felix, T., & Yu, Y., Why enterprises need to know the spirit of Confucian business? (為何現今企業要明白儒商道德), November 21, 2016 [Publisher: Sing Tao Daily] in Chinese.
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