• School of Humanities & Social Science

    • Dr CHOY Hiu Ying, Christine （蔡曉瑩博士）
    BA (CUHK)
    MSSc (CUHK)
    PhD (CUHK)

    Associate Head and Assistant Professor
    Department of Art and Design
    Associate Director of Centre for Public Policy Research

    Tel : (852) 3963 5386
    Email :
    christinechoy@hsu.edu.hk


    Dr Choy obtained her PhD degree from the School of Journalism and Communication, The Chinese University of Hong Kong. Her research interests span across functional and socio-cultural approach to branding and creative industries, strategic communication, and risk and crisis management. Her works are published in various SSCI-indexed journals, including Public Relations Review, International Journal of Conflict Management, Journalism & Mass Communication Quarterly, Mobile Media and Communication, and Chinese Journal of Communication. Prior to her doctoral studies, Christine obtained a Master of Social Science in Corporate Communication and a Bachelor of Arts in Translation at CUHK. Christine has industry experiences serving as an in-house branding and marketing officer with a French fashion and lifestyle brand and a financial public relations analyst at an international PR consultancy.


    TopPublications
    Selected Journal Articles
    • Huang, Y. H. C., Lu, Y., Choy, C. H. Y., Kao, L., & Chang Y. (2020). How responsiveness works in mainland China: Effects on institutional trust and political participation. Public Relations Review, 46(1). DOI: 10.1016/j.pubrev.2019.101855 [SSCI]
    • Huang, Y. H. C., Lu, Y., Kao, L., Choy, C. H. Y., & Chang Y. (2020). Mainframes and Mandarins: The Impact of Internet Use on Institutional Trust in East Asia. Telecommunications Policy, 44(2). DOI: doi.org/10.1016/j.telpol.2020.101912 [SSCI]
    • Choy, C. H. Y. (2018). Online political public relations as a place-based relational practice: A cultural discourse perspective. Public Relations Review, 44(5), 752-761. DOI: 10.1016/j.pubrev.2018.05.006 [SSCI]
    • Choy, C. H. Y., & Wu, F. (2018). Comparative case study: When brands handle online confrontations. International Journal of Conflict Management, 29(5), 640-658. DOI: 10.1108/IJCMA-10-2017-0120. [SSCI]
    • Wu, F., & Choy, C. H. Y*. (2018). Frames and framing effects in Chinese online and offline crisis communication: A case study of a celebrity scandal. Chinese Journal of Communication, 11(3), 324-343. DOI: 10.1080/17544750.2018.1473265 [SSCI] [*Corresponding author]
    • Choy, C. H. Y. (2018). Book review: Public relations and participatory culture: Fandom, social media and community engagement by Amber L. Hutchins and Natalie T. J. Tindall (Eds.). Journalism & Mass Communication Quarterly, 95(1), 320-322. DOI: 10.1177/1077699018758747 [SSCI]
    • Choy, C. H. Y. (2018). Smartphone apps as cosituated closets: A lesbian app, public/private spaces, mobile intimacy, and collapsing contexts. Mobile Media & Communication, 6(1), 88-107. DOI: 10.1177/2050157917727803. [SSCI]
    • Jiang, J., Huang, Y. H., Wu, F., Choy, H. Y., & Lin, D. (2015). At the crossroads of inclusion and distance: Organizational crisis communication during celebrity endorsement crises in China. Public Relations Review, 41(1), 50-63. DOI: 10.1016/j.pubrev.2014.11.003. [SSCI]
    Selected Presentations 
    • Song, Y., Choy, C. H. Y., Lin, Q., & Xu, R. (2020). A dual system theory approach: What shapes pro- and anti- social behavior in an online discussion forum? Paper to be presented at the 103rd Annual Conference of Association for Education in Journalism and Mass Communication (AEJMC) 2020 (Virtual), United States of America, August 6-9, 2020.
    • Song, Y., Lin, Q., Choy, C. H. Y., & Xu, R. (2020). The mechanisms of profanity diffusion in online discussion. Paper presented at the 70th Annual ICA Conference, Open Communication, Gold Coast, Australia (Virtual), 21-25 May 2020. [This paper was awarded the Top Faculty Paper Award by the Mass Communication Division]
    • Huang, Y.-H. C., Choy, C. H. Y.*, Wang, X., & Lu, Y. (2019). Beyond organization and reputation: A case study of government responses and resulting online word-of-mouth by multiple stakeholders to post-Fukushima food imports. Paper presented at the annual conference of The International Association for Media and Communication Research (IAMCR), Crisis, Security and Conflict Communication Working Group, Madrid, Spain, 7-11 July 2019.
    • Choy, C. H. Y. (May, 2019). Networked public emotion and social affiliation in times of administrative crises: How social media users relate and discuss Trump’s ‘zero tolerance’ policy. Paper presented at the 69th International Communication Association Annual Conference 2019, Washington D.C., United States of America, May 24-28, 2019. [This paper was awarded the Top Poster Award by the Communication & Technology Division, International Communication Association]
    • Choy, C. H. Y. (May, 2019). Crossing the cultural boundary: A comparative study of the glocalized production, distribution, and reception of Hollywood movies in Mainland China and Hong Kong. Paper presented at the 69th International Communication Association Annual Conference 2019, Washington D.C., United States of America, May 24-28, 2019.
    • Choy, C. H. Y. (May, 2018). Voices in a terrorist attack: Static versus dynamic communication networks in a public safety crisis. Paper presented at the 68th International Communication Association Annual Conference 2018, Prague, Czech Republic, May 24-28, 2018.
    • Choy, C. H. Y., & Huang, Y. H. C. (May, 2018). Crises of academic legitimacy in Chinese public relations discipline from 1985 to 2016. Paper presented at the 68th International Communication Association Annual Conference 2018, Prague, Czech Republic, May 24-28, 2018.
    • Wu, F., Choy, C. H. Y., & Cui, D. (May, 2018). Frames and framing effects in Chinese online and offline crisis communication: A case study of a celebrity scandal. Paper presented at the post-conference of 68th International Communication Association Annual Conference 2018 and the 8th Global Communication Forum, Prague, Czech Republic, May 29, 2018. [This paper was awarded the Best Paper Award]
    • Choy, C. H. Y. (May, 2017). In search of (in)visible life and space: a sociocultural perspective of using smartphone application Butterfly. Paper presented at the International Communication Association Annual Conference 2017, San Diego, United States of America, May 25-29, 2017.
    • Choy, C. H. Y. (December, 2016). Social Media as Crisis Mobilizer in China-Hong Kong Dispute: Revisiting Crisis Communication in Online Confrontations against Profit-making Organizations. Paper presented at 1st PRSC & 9th PRAD Conference 2016, Hong Kong Baptist University, Hong Kong, December 2-6, 2016.
    • Liew, H., & Choy, C. H. Y. (August, 2016). An Enhanced Theory of Planned Behaviour Perspective: Health Information Seeking on Smartphones among Domestic Helpers. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, Minneapolis, United States of America, August 4-7, 2016.
    • Huang, Y. H., Chen, Z., & Choy, C. H. Y. (March, 2016). Who will Solve the Problems of the Problem-Solvers? – PR Practitioners’ Work-Life Balance and Job Satisfaction in Four Chinese Societies. Paper presented at International Forum: Bouncing Ideas with Communication Professionals, Public Relations Week, Wanchai, Hong Kong, March 16, 2016.
    • Huang, Y. H., Choy, H. Y., Wu, F., Huang, Q., He, Q. J., & Xu, D.Y. (August, 2015). Minding the representation gap: Some pitfalls of linear crisis-response theory. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference 2015, San Francisco, United States of America, August 6-9, 2015.
    • Huang, Y. H., Li, Y., Wu, F., Choy, H. Y., & Lin D. (August, 2014). Understanding the effectiveness of accommodative strategies: interpretation and conditions in a relation-oriented society. Paper presented at the 7th International Forum on Public Relations and Advertising, Bangkok, Thailand.
    • Jiang, J., Huang, Y. H., Wu, F., & Choy, H. Y. (August, 2014). At the Crossroads of Inclusion and Distance: Organizational Crisis Communication during Celebrity Endorsement Crises in China. Paper presented at the 7th International Forum on Public Relations and Advertising, Bangkok, Thailand.