1 February 2024  

Ms Becky Wong, Co-founder and Chief Operating Officer of INDEX GAME and INDEX ACADEMY, was invited to speak at “SCOM Talk Series #52” organised by the School of Communication (SCOM), on 1 February 2024. She shared insights on “Metaverse and the Relationship with Future Brand Promotion” with staff and students and explored the new direction of brand marketing in the digital era.

Ms Wong explained the origin of user loyalty and sense of belonging to brands through the concept of decentralisation, “The biggest difference between Web3 communities and traditional communities is that brands are no longer controlled by the leaders. There are not pure participants, and every community member has a stake. In many NFT projects, community members can influence the direction of project development through voting, co-creating, and contributing to the community. This co-creation concept greatly enhances user loyalty and sense of belonging to brands.”

Ms Wong also encouraged students interested in brand marketing and advertising to stay updated with new trends, understand new technologies and cultivate a keen market sense.