Two BBA (Marketing) students, Carmen Li Cheuk Wing and Harrison Wan Hiu Fung joined the inaugural “Young Marketer of Tomorrow” contest as a team in Mar 2017, and successfully won the 2nd place amid keen competition.

The marketing competition, organised by SCMP Classified Post, aimed to recognise and reward future marketing talent. During the programme, Carmen and Harrison were required to undertake a marketing challenge by creating an inventive marketing campaign for the Emperor Group. Their campaign adopted avant-garde technologies such as AR (augmented reality) and VR (virtual reality) to allow customers to “try on” jewellery and watches virtually via mobile app. Carmen and Harrison shared that their keen awareness to the latest technology development has definitely helped them brainstorm innovative ideas that impressed the judges and won the contest. In addition, they also found the e-marketing courses offered by the Department of Marketing very practical, as the knowledge and skills learnt in class could be well adopted in this competition.

Congratulations to Carmen and Harrison!