Cultural and creative industries span across the disciplines of the arts, media, design and heritage. These multi-disciplinary studies encompass the core subjects in business, management, humanities and social sciences. In Hong Kong, upon a decade of development and government initiatives, cultural and creative industries are categorised into the following 11 industry sectors:

The Bachelor of Arts (Honours) in Cultural and Creative Industries programme (BA-CCI) adopts a diverse range of approaches towards understanding and analysing the industries while immersing students in the discipline through design or production of cultural and creative related products, services and businesses with local, Greater China and global perspectives. The programme encourages students to explore the meaning of culture and creativity in the ever-changing business and management contexts of industries. It will equip students with the business skills and management expertise required of business leaders and entrepreneurs in the era of creative and knowledge-based economy.

There are 4 major study areas in the BA-CCI Programme. Students are required to take a total of 43 modules, including 23 modules from the Cultural and Creative Industries (CCI) Specialty, 15 modules from the Common Core Curriculum, 3 modules from Business Education and 2 free elective modules.

1. Integrative, Multi-disciplinary and Cognate Curriculum
   The programme is unique in the sense that it aims to address the cognate issues of the creative industry sector as a whole rather than with specific industries or individual disciplines, thus enabling students to apply their knowledge in whatever industries they may engage with later on in their career.
2. Variety of Approach and Comprehensive Training
   Students will have exposure to different subjects, methodologies, concepts and approaches to learning. They will receive training with a business foundation for language proficiency and communication competence, and acquire comprehensive knowledge in the development and operation of cultural and creative industries from inter-disciplinary perspectives.
3. Field Experience and Interaction
   The programme attaches great importance to field experience. Students will have opportunity to engage in the cultural and creative industry sectors through exchange, placement and internship programmes.
4. Industry and Institution Collaboration
   The programme will build up collaborative partnership with cultural and creative industry companies, associations and cultural institutions to promote student learning, research and practice opportunities.

Upon completion of the Programme, students should be able to:

• Address professional and personal challenges through the application of multi-disciplinary knowledge acquired;
• Communicate effectively in academic and business-related contexts, and in a team with effective social and interpersonal skills;
• Evaluate own contributions and responsibilities in becoming responsible citizens in a multi-cultural environment;
• Employ theories, concepts and research methodologies in social sciences to examine various contemporary issues related to different kinds of cultural and creative industries;
• Apply knowledge and theories to solving problems in cultural and creative industries, addressing social, cultural, technological and professional issues;
• Incorporate art, culture and business management considerations into cultural and creative activities, events and businesses;
• Design and/or produce cultural and creative activities, events and businesses with specific skills in management and organisation to serve both the local and international community.

Programme Pamphlet (Text Version)

Admission

Please visit Registry for admission details.