Year of Study:	3
Credit Units:	3
Duration:	45hours
Prerequisites:	Nil

This module aims to provide students with basic knowledge in public opinion and training in conducting polling surveys. Designs for statistical investigation and analysis of polling surveys are introduced and discussed and students will make some applications. Particular attention is given to specific issues in Hong Kong.

Upon completion of this module, students should be able to:

1. describe the conceptions of public, opinion and public opinion;
   
   


2. illustrate the key concepts that form psychological bases for opinions;
   
   


3. evaluate critically existing opinion surveys in Hong Kong; and
   
   


4. conduct polling surveys, interpret polling results and generate polling reports.