Year of Study:	1 or 2
Credit Units:	3
Duration:	45hours
Prerequisites:	Nil

The module aims to examine the theoretical origins and practical operation of public communication and social marketing. It analyzes the objectives, plans, implementation and evaluation of outcomes of public communication and social marketing by case application. Students are expected to critically examine both the effectiveness and ethical consideration of the campaigns concerned.

Upon completion of this module, students should be able to:

1. understand the theoretical origins and practical operation of public communication and social marketing;


2. analyze the objectives, plans, implementation and evaluation of outcomes of public communication and social marketing;


3. apply the subject knowledge of public communication and social marketing by case studies; and


4. critically examine the effectiveness and ethical consideration of the campaigns of public communication and social marketing.