Year 1
Year 2
Business Education
General Education
Journalism and Communication
Year 3
Business Education
Journalism and Communication
With Business Journalism Concentration
With Corporate Communication Concentration
Year 4
Journalism and Communication
With Business Journalism Concentration
With Corporate Communication Concentration
Suggested Electives for Business Journalism (BJ) Concentration
Suggested Electives for Corporate Communication (CC) Concentration
- BJC2211 - Political Communication
- BJC2212 - Intercultural Communication
- BJC3011 - Summer Internship
- BJC3211 - Leadership Communication
- BJC3212 - Conflict and Negotiation
- BJC4211 - Communication Issues in Greater China
- BJC4212 - Global Communication
- BUS3003 - Advertising and Integrated Marketing Communications
Examples of Business Elective Modules
- ACY2011 - Business Accounting
- ACY2021 - Hong Kong Business Law
- BUS3002 - Consumer Behaviour
- BUS4001 - China Marketing
- BUS4008 - Global Marketing
- BUS4009 - Business Policy & Strategy
- BUS4010 - Brand Management
- MGT1001 - Introduction to Business
- MGT2011 - Organizational Behavior
- MGT2012 - Human Resources Management
- MGT3011 - Management Skills Development
- STA2001 - Statistical Analysis for Business
Examples of Elective Modules
- ACC2001 - Principles of Accounting 1
- ACC2021 - Hong Kong Business Law
- BJC1011 - Introduction to Journalism and Communication
- BJC2111 - Digital Photojournalism
- BJC2112 - News Translation
- BJC2113 - Introduction to TV Production
- BJC2211 - Political Communication
- BJC2212 - Intercultural Communication
- BJC2213 - Effective Oral Communication: Theory, Practice and Analysis
- BJC3011 - Summer Internship
- BJC3111 - Public Opinion
- BJC3112 - TV News Production
- BJC3113 - Printed Media Practicum
- BJC3213 - Digital Public Relations
- BJC3214 - Multimedia Design for Organizations
- BJC4111 - In-depth and Investigative Reporting
- BJC4112 - Current Affairs Documentary
- BJC4113 - Media Management
- BJC4114 - Chinese Economy and Financial Market for Business Journalism
- BJC4211 - Communication Issues in Greater China
- BJC4212 - Global Communication
- BJC4213 - Campaign Planning and Management
- BJC4214 - Financial Communication and Investor Relations
- BJC4215 - Health Communication
- BUS3002 - Consumer Behaviour
- BUS3003 - Advertising and Integrated Marketing Communications
- BUS4001 - China Marketing
- BUS4005 - Strategic Marketing
- BUS4008 - Global Marketing
- BUS4009/MGT4001 - Business Policy and Strategy
- CHN1006 - Listening and Speaking ChineseⅠ
- CHN1007 - Listening and Speaking ChineseⅡ
- CHN1008 - Introduction to Chinese Culture
- CHN2001 - Putonghua for Business
- CHN2002 - 普通話應用技巧進階
- CHN2004 - The Confucian Analects and Business Ethics
- CHN2006 - Learning to Write in Chinese Through Reading Masterpieces 中文名篇閱讀與寫作
- CHN2007 - 《孫子兵法》與現代管理 The Art of War and Modern Management
- ENG1020 - English for Public Speaking
- FIN4007 - International Finance
- GEN1002 - Fundamentals of Public Administration
- GEN1009 - History of Modern China
- GEN1010 - History and Civilisation
- GEN1013 - Technology and Society
- GEN1017 - Introduction to Cultural Studies
- GEN1018 - Government and Politics of China
- GEN2007 - Cultural Tourism
- GEN3004 - Development of Contemporary China
- MAT1001 - Linear Algebra and Applications
- MAT3001 - Introduction to Quantitative Methods
- STA1001 - Mathematics and Statistics
- STA2001 - Statistical Analysis for Business